NV50 mixes drinks and fine
BRAD HORN/Nevada Appeal Dancers
groove to the WILD 102.9 radio DJs at Dennis Hof's new
restaurant and nightclub, NV50, on Saturday
January 21, 2005
NV50, a new restaurant/lounge east of
Carson City in Mound House, is a $2 million endeavor to establish a
late-night hotspot and a family restaurant in one
Owner Dennis Hof, most well known for his Moonlite
BunnyRanch brothel, said his plan to open an upscale restaurant in
the Carson City area began about three years ago. It opened Dec. 28.
But getting away from his reputation as a world-famous
brothel owner may take a little longer - his BunnyRanch is less than
a mile away.
NV50, at 10051 Highway 50 E., is the operational
name for the Moonlite Bar and Grille and its Ultra Lounge. The
lounge is a crushed-red velvet-upholstered social setting complete
with flat-screen TVs, a fireplace, an Internet station and a pool
"People will find with my place that the food
quantities are huge and the price is right," Hof said. "When people
ask me to describe NV50, I say it's like a Cheesecake Factory meets
California Pizza Kitchen."
And it's not a strip club. Hof
said people walk in daily looking for adult entertainment; instead,
they find a family restaurant with hardwood floors, Michael Goddard
artwork on the walls and the gilded mirrors.
a rumor that it's a strip club, and it went around like wildfire,"
Hof said. "We have a sign that says 'live entertainment,' and a lot
of people just assumed 'live entertainment' meant strippers. But
it's not that way. We have the best DJs and Rockin'
Rockin' Robin is NV50's
featured entertainer, whom Hof recruited from Carnival Cruise Lines.
During his performance, the singer walks through the restaurant with
his guitar around his shoulders, greeting patrons with a wireless
Since Hof is so well known for his brothel
business, he said diners often request to take a photo with him and
some may ask if the two enterprises will mingle. But Hof said Lyon
County didn't address this possibility.
"They never talked to
us about it because they know that's not what it is," he said. "And
there's no need for that. Everybody in America knows where the
BunnyRanch is. We're world famous."
Despite Hof's assertion
that NV50 is a family restaurant and a party place for all ages, the
Adult Industry News Web site suggests a little more.
article on its Web site, it says, "NV50 will be a great place for
outdates. The BunnyRanch customers will be treated as VIP at NV50
and the Moonlite Grille." The source it credits is a Moonlite
BunnyRanch company press release. That quote is also on the
BunnyRanch's Web site.
Hof selected all of NV50's management,
including Gordon Flett, who is the director of operations. Flett was
previously the general manager of Le Petit Pier in South Lake
"Our goal is to offer high-quality service and
products at a very reasonable price in an upscale facility," Flett
NV50 is about 6,000 square feet and has about 40
employees. Flett said the menu contains 50 items, including
Angus-certified beef hamburgers, steak, seafood and pizza. The wine
list includes 60 wines and champagnes.
Rockin' Robin performs Tuesday to Saturday from 5 p.m.
to 9 p.m. DJs spin music on Wednesday, the over-18 dance night,
Friday and Saturday from 9:30 p.m. until 3 a.m.
Lawrence, who owned Inn Cognito in Genoa, said he likes home- style
food with a flair.
"We tried to fashion our menu so that
everybody can come in and enjoy it, from the Rockin' Robin crowd to
the hip-hop crowd at night," he said.
reporter Becky Bosshart at email@example.com
NV50 Moonlite Grille and Ultra
10051 Highway 50
is open daily at 4 p.m.
Full menu offered until 10 p.m.
Sunday to Thursday and 11 p.m. Friday and Saturday
Lounge open until midnight during the week and until 3 a.m. on